Abstract
Objectives: To study the role of service quality for development of the real estate industry. Methods/Statistical Analysis: Apart from the general scientific methods of research (induction, deduction, analysis, synthesis, etc.), the authors use the method of economic and mathematical modeling for developing the mechanism of management of service quality at the real estate industry companies. Findings: The article is devoted to analysis of the global tendencies of development of the real estate industry and transformation of demand for service quality in the conditions of service economy, as well as modeling of the mechanism of managing the service quality at the real estate industry companies. The key idea and hypothesis of the research consists in the fact that service quality is a vector of development of the real estate sphere in the modern conditions. As a result of the research, the authors came to the conclusion that only the best service guarantees the growth of competitiveness and profitability of the real estate industry companies. Application/Improvements: The conclusions, received by the authors, expand the existing concept of service economy. Practical recommendations could be used in the activity of modern companies of the real estate sphere for increasing the quality of their service and their competitiveness.
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