Quality of poultry meat as a basis of export potential of the meat products

Abstract

The purpose of the article was to study the quality as a basis for the export potential of Ukrainian meat products and to determine the conditions for its improvement. The following methods were used: abstract-logical; monographic; comparative analysis; statistical; tabular. The results of the research show that the problem of quality assurance of both agricultural products in general and poultry meat in particular is most relevant in both domestic and foreign markets. It covers all participants in the food chain “production-processing-sale-consumption”. Product quality is the main factor in the stable development of production and ensures the export of domestic products. It is established that the production of poultry meat in Ukraine fully meets domestic demand and has reserves for export. It is substantiated that the recognition and provision of competitive advantages in the international and domestic markets can be achieved only by those enterprises that implement international standards of product quality and safety, constantly upgrade technological equipment, introduce new technologies and have highly qualified personnel, create their own feed and raw materials processing.