Abstract
Development and usage of e-Commerce has a positive impact on business, while it offers better services to clients and higher profitability for enterprises. Easier and effective communication processes between sellers and buyers provides an additional benefit for further expansion of e-Commerce especially in developing countries. The goal of the article is to determine the quality and usage of e-Commerce practice in enterprises with 10 or more employees in European countries in 2018. The analysis will be conducted using hierarchical cluster analysis aiming to investigate whether there are significant differences among selected European countries regarding e-Commerce practices. Research results indicate that selected European countries can be divided into four homogeneous groups with similar characteristics regarding e-Commerce practices. According to the results of this study, e-Commerce practices are more often used in European countries with a more developed ICT sector such as Belgium and Ireland.
Highlights
Risk and intensive progress of information and communication technology (ICT) provoked the appearance and development of a new trend as e-Commerce is
It can be concluded that regarding e-Commerce activities, enterprises are mostly focused on sales of products or services via Internet
Final results show how enterprises from developing countries like Bulgaria, Greece, Cyprus, Latvia, Romania, and Montenegro reach the lowest percentage of turnover from web sales and e-Commerce
Summary
Risk and intensive progress of information and communication technology (ICT) provoked the appearance and development of a new trend as e-Commerce is. Applying ICTs as well as digital technologies to perform commerce activities in the Internet environment is a crucial characteristic of e-Commerce [1,2,3]. This phenomenon enters almost every sphere of business such as creating new products and/or services, advancing existing products and/or services, establishing communication with business partners and customers, promoting products and services on web locations, selling and distributing products around the world, etc. Different participants in businesses can be encompassed by mentioned changes caused by using e-Commerce This trend can affect various established business models such as business-to-business (B2B), business-to-customers (B2C), business-to-government (B2G), customers-to-government (C2G), etc. The quality of organized e-Commerce practices is one of the most critical factors for businesses hat want to establish or sustain successful performance in the e-Commerce market [5]
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