Abstract
The main aim of the study is to assess the level of expectation and experience regarding the consideration of the skills relating to internal marketing in performance appraisal report while evaluating performance of human resources in Indian Oil Corporation Limited (IOCL) (AOD; Assam Oil Division), Digboi. This study also attempts to assess the level of expectation and experience regarding ideal ‘post-performance-appraisal-scenario’ in IOCL (AOD), Digboi. Furthermore, the study ventures to assess the level of overall satisfaction with performance appraisal system of the company as perceived by the employees, i.e. the internal customers. The study has looked into performance appraisal as a tool of human resource management through the lenses of internal marketing skills in the context of Central Public Sector Undertakings, which have very narrow base of internal Customers. This new approach has the potential to orient the Public Sector Undertakings to the market-driven economy.
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