Quality Management in Pakistan's Bedwear Industry

Abstract

Pakistan's bedwear industry contributes significantly to Pakistan's industry in general and to its textile industrial output and exports in particular. The exports of bedwear have increased steadily. However, its key basis of competitive advantage has been low cost. After greater liberalization from 2005 onwards and due to tariffication of quotas, the bedwear industry will not only have to scale higher tariff walls but will be more exposed to the threat of anti-dumping duties as it relies primarily on low prices to penetrate the export markets. To enhance its competitiveness, it will have to combine better quality with low costs and quick response. Research in quality management in Pakistan's bedwear industry was, therefore, undertaken. A postal self-completion questionnaire was mailed to 38 members of Pakistan Bedwear Manufacturers' and Exporters' Association (PBMEA). The response rate was almost 79%. It was found that this industrial segment was in various stages of development. This study demonstrates both the effectiveness and the limits of quality assurance in improving the levels of quality which remain a moving target in a dynamic liberalizing international trade environment that is more competitive since 2005. The bedwear industry, therefore, needs to graduate to advanced practices in quality management in order to remain competitive in rapidly changing times.