Abstract
Based on the questionnaire of 403 data samples from 13 countries in the world, we used structural equation model to study the relationship between soft quality management, hard quality management, green practice and firm performance. Our study showed that soft QM only positively influences external green practice (GP) but has no effect on internal green practice (GP); while hard QM can effectively promote the implementation of green practice, both internal and external. We also found strong relationship between environmental performance and economic performance, which is consistent with previous literature findings.
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