Quality Journalism in Social Media – What We Know and Where We Need to Dig Deeper

Abstract

ABSTRACT While research on journalism in social media is extensive and approaches the topic from different perspectives, the consideration of what contributes to quality journalism in social media is underdeveloped. Our paper addresses this by providing a comprehensive literature review of journalism research relating to aspects of quality in social media. Based on a systematic Scopus search, 54 peer-reviewed, English-language papers published between 2015 and 2022 were selected for in-depth textual analysis using MAXQDA. Two important takeaways emerge from the analysis. First, the literature suggests that journalists and media organizations adapt work routines, norms, and values in a context-sensitive manner when producing content for social media. By enabling many-to-many communication, social media platforms force journalists and media outlets to reflect on audience demands and to develop audience engagement strategies. Second, the findings underscore that journalistic social media activities diverge depending on how individual journalists and organizations approach journalistic quality in social media. As these findings are only pieces to the puzzle of what quality journalism in social media entails, we hope to encourage further research in this area.