Abstract
This paper focuses on the role of the mass media in improving the standard of education, so that the students or their audience can receive sustainable level of education and thereby enhance their learning experience for sustainable development. In this age of economic and sustainable growth, the place of mass media in the accumulation standard or quality education is necessary in Nigeria. Education of tomorrow will be able to play its role more effectively by making the individuals creative, active and efficient. It further to say that the success of education cannot be achieved merely by substituting mechanical methods for human beings, but by developing new patterns using both human beings and technological advancements in order to teach more people better and more rapidly. There are a good number of media for mass communication such as Radio, Television, Newspapers, Films, etc. Media of communication is the medium by which a piece of information or knowledge is communicated to the heterogeneous audience. The paper concludes that, as the role of the various agencies of education like home, society, community etc. has consequently increased, so the role of mass media like television, radio, cinema, and newspaper is equally increased. Therefore, the Mass media should be organized as integral part of the educational programmes, and should not be separated from other curricular activities, in Nigerian educational system. Keywords: Mass Media, Education, Quality Education, Learning Modalities DOI : 10.7176/JESD/10-18-14 Publication date :September 30 th 2019
Highlights
The mass media has a lot to do in the quality education given out to its audience, basically there are different types of education, and it can be formal or informal
Formal education seeks to remand students in the classroom setting, of which the mass media can be brought to the classroom learning while the informal education helps the students learn from things happening around within them
Education in its general sense is a form of learning in which the knowledge, skills, values, beliefs and habits of a group of people are transferred from one generation to the through storytelling, discussion, teaching, training and research
Summary
The mass media has a lot to do in the quality education given out to its audience, basically there are different types of education, and it can be formal or informal. Expert teaching in such diverse fields of science, social studies, art, music, languages, politics, current affairs and other areas, can provide information and enrichment for pupils and for the teachers. As a part of classroom teaching, an educational programme may be preceded by an introduction by the class teacher and followed by long discussion among students on the subject- matter under the broadcast discussion.
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