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Abstract
Quality credit has attracted considerable interest in both academia and business world in recent years in China. This study aims to discuss the development of quality credit evaluation system, and then based on an Analytic Hierarchy Process (AHP) to construct an evaluation system for Internet companies. Firstly, the quality credit evaluation three-level pyramid model for Internet companies has been established, including the willingness of quality credit, the ability of quality credit, and the basis of quality credit. Secondly, priorities of the criteria and sub-criteria are assigned and identified by the AHP with 12 experts those who are representatives from Internet companies, research experts, and government staffs. Finally, several US Internet companies are evaluated by using this evaluation system, and practical suggestions are provided for the future based on data evaluation results. This paper finds that in the criteria of quality credit evaluation system, the most significant indicators are credit records and quality of product, while qualification rate of product supervise, operating legitimacy and quality accident are the most primary indicators in the sub-criteria level.
Highlights
In recent years, product and service quality has increasingly gained relevance in both research and practice
The Analytic Hierarchy Process (AHP) is a structures and hierarchical decision-making method, which was developed in the mid-1970s by Thomas Saaty in order to overcome the cognitive limitations of decision makers (Saaty, 1977)
Quality credit is defined as a function of three dimensions: willingness, ability, and environment
Summary
Product and service quality has increasingly gained relevance in both research and practice. Quality credit plays a considerable role in enhancing the competence of an enterprise and ensuring the satisfaction and trust of consumers, increasing profits and growth of the nation’s economy. The 43th “China Statistical Report on Internet Development” released by the China Internet Network Information Center (2019) reveals that. Journal of Business Economics and Management, 2020, 21(2): 344–372 as of December 2018, the scale of China’s Internet users reached 829 million, with Internet penetration rate being 59.6%, and the scale of Internet customers reached 610 million. Internet usage in China is growing at a phenomenal rate and has great potential to connect Chinese citizens to its Internet economy and financial marketplace
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