Abstract
A survey is conducted to assess price-quality perceptions of major lodging brands for business travel. The findings show that travellers perceive brands in groupings and perceive little difference in price and quality within each grouping. Choice of brands for business travel fall mainly in the upscale grouping. The extent that price-quality perceptions influenced brand choice is complex. Price-quality perceptions were a strong influence among the half-half and leisure segments. Previous experience may have influenced brand choice for the business segment. A discussion of possible strategy implications concludes the study.
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