Qualitative Research on Public Sports Service and Quality of Life in Jiujiang City

Abstract

PURPOSE This study adopted qualitative research method to study the relationship between public sports service and residents'' quality of life in Jiujiang city. MEHTOD We selected 20 residents according to the requirements of the research subjects. Interviewees were selected among the residents who had been physically active for more than 3 months. NVivo11 software was used to analyze the interview data. RESULT The analysis results showed that: Firstly, the poor development status of public sports service in Jiujiang is mainly reflected in the following aspects：There are few public sports; The public sports organization is not standard and professional, the public sports information service is deficient, lacks initiative and the content is simple; Poor handling of public relations service of sport, lack of publicity of public sports policies and services; Public sports instructor service and public physique health monitoring service have not been implemented and carried out. Secondly, the public sports service is related to the residents'' sports participation. Thirdly, the residents'' sports participation contributes to the residents'' quality of life. CONCLUSION Public sports services contribute to the happiness of interviewees. Specifically, public sports services can provide sports items and sports events or activities that the citizens are interested in, so that citizens can have better participation experience. Public sports services help to build a better sports environment.