Abstract

THE vitality of a manufacturing company depends in large measure upon its success in offering new and improved products to its customers. The concerns in the chemical industry are thoroughly committeed to this doctrine. They have translated theory to practice by investing heavily in research and development programs. Experience has proved to the industry the need for special handling of the problems involved in commercializing new products. On the production side, engineering development or pilot plant work has become generally recognized as the most effective way of bridging the gap between laboratory and industrial scale operation. On the sales side, commercial development is becoming widely established as a parallel function. The group responsible for promoting new products or new uses is given a variety of names and is variously located in the organization charts of different companies. Its activities may include wider responsibilities, such as the direction of sales service or application ...

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