Abstract
La orientación emprendedora (compuesta por innovación, asunción de riesgos y proactividad), es entendida como la disposición para afrontar de forma ventajosa los desafíos del entorno y sus rivales, teniendo creciente interés en la investigación y relacionada generalmente con un mayor rendimiento en distintos ámbitos de la organización. El presente estudio, realizado con clubes de baloncesto españoles, analiza la relación existente entre la Orientación Emprendedora, el nivel de competición de los clubes y la calidad de servicio que prestan a sus deportistas y socios/abonados. En este trabajo, en el que se ha utilizado como metodología de análisis fsQCA se han analizado 103 clubes deportivos de baloncesto (61% de categoría nacional y 39% autonómica). Los resultados muestran diferentes caminos para lograr altos niveles de Calidad de Servicio, destacando Asunción de Riesgos y nivel de competición nacional como variables que mayor presencia tienen en las soluciones de altos niveles de Calidad de servicio. The entrepreneurial orientation (composed of innovation, risk taking and proactivity), is understood as the willingness to face the challenges of the environment and its rivals in an advantageous way, having a growing interest in research and generally related to greater performance in different areas of the organization. This study, carried out with Spanish basketball clubs, analyses the relationship between the Entrepreneurial Orientation, the level of competition of the clubs and the quality of service they provide to their athletes and members/subscribers. In this work, in which the fsQCA analysis methodology has been used, 103 basketball sports clubs have been analysed (61% national and 39% regional). The results show different ways to achieve high levels of Service Quality, with Risk Assumption and the level of national competition standing out as the variables that have the greatest presence in solutions with high levels of Service Quality.
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