Abstract
The social economy has played a significant role in the development of QQ Music. To explore the impact of the social economy on QQ Music’s business model, this paper analyses two aspects: first, the type of community and the community demand existed in the platform of QQ Music; second, the procession embodied in QQ Music’s business model to commercialize communities. The study shows that the competitiveness of QQ Music’s business model lies in its platform set-up and user-paid service set-up. The user community sorting mechanism helps QQ Music users find the right community that suits them and fulfills their community needs. The “highly personalized service” and “highly enriched payment scenarios” reflected in the user payment settings can help users achieve an excessive amount of community demand, stimulating user consumption.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
