Abstract
The state attaches great importance to the high-quality development of plateau characteristic animal husbandry. It has brought new opportunities for the sales of mutton in Qinghai Province. However, there are currently some problems with the sales of Qinghai mutton, such as low brand awareness, low sales efficiency and other issues. Based on this, this paper summarizes the current mainstream sales mode, investigates the geographic background of Qinghai mutton, analyzes the current situation sale of mutton in Qinghai according to corresponding production and sales data, and proposes an innovative sales mode and related recommendations for Qinghai mutton sales, thus to provide a reference for the sale of mutton in Qinghai.
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