Abstract
The research on residents' willingness to pay ecological compensation in national parks and its influencing factors is an important basis for establishing the ecological compensation mechanism in national parks. Based on the conditional value method and Logistics model, this paper takes Menyuan area of Qilian Mountain National Park as a case study to study the residents' willingness to pay ecological compensation and its influencing factors. The results show that: (1) The total willingness of residents to pay ecological compensation in Menyuan County will reach 2.01×106~3.02×106 yuan in 2020. (2) The individual characteristics of residents' willingness to pay ecological compensation are as follows: monthly income and education level are positively correlated with residents' willingness to pay. Male's willingness to pay is higher than females, and age and willingness to pay are "n" type distribution; The psychological perception factors are: humanistic environment perception, ecological environment perception and recreation function perception in order from the largest to the smallest. Finally, the paper puts forward some suggestions and measures to improve residents' willingness to pay and promote the protection and development of Qilian Mountain National Park.
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