Abstract
This paper demonstrates how an institution of higher education, explicitly Kazakhstan Institute of Economics, Management and Strategic Research, KIMEP, can apply the Quality Function Deployment (QFD) to translate Voices of Customer (VoC) into program requirements. The student needs and requirements were identified to develop the foundation in delivering quality curriculum and services in higher education. The House of Quality (HoQ) illustrates the transformation process from student requirements to instructional development. For QFD analysis, a survey with Bang College of Business (BCB) students having interest in discipline specific courses was structured. The QFD data analysis suggests that the curriculum needs restructuring. The number of tutorial sessions needs more time; exam needs restructuring, while the weight of the quizzes should be increased. The technical resources are necessary to deliver courses effectively. Most of the students in discipline felt the need of qualified instructors with pedagogical skills and business experience.
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