Abstract
Dinesh Sibal, CEO of Q-Connect, was reading his mails on his laptop after returning back to his hotel room in Guwahati. He was in Guwahati for his regular monthly meeting with field team. One of the mails was from marketing manager of a leading consumer durables company dealing in kitchen utensils and appliances. The company wanted to use Q-Connect network to carry out demonstrations and sales of its products for its target customers in Assam. Sibal was pleased as this was the first instance of a company reaching out to him for using Q-Connect network. He wanted to share the good news with his colleague Gulancha Baruah with whom he had built this network.
Highlights
Sibal was born in a Punjabi family in Delhi, which was into the business of printing press
As Sibal interacted with clients, he realized that he was more inclined towards strategic decisions in advertising instead of design and execution decisions
Coca-Cola was sold by mobile vendors at traffic signals or during traffic jams in big cities where cars were stuck for quite some time
Summary
Dinesh Sibal, CEO of Q-Connect, was reading mails on his laptop after returning to his hotel room in Guwahati on a warm evening of April 2015. He was in Guwahati for a meeting with the field team in preparation for season’s plans. As this was the first instance of a consumer durables company reaching out to him for using the Q-Connect network. He wanted to share the good news with his colleague Gulancha Baruah with whom he had built this network
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