Abstract
Since the first publication by Glaser and Strauss in 1967, Grounded Theory has become a highly influential research approach in the social sciences. The approach provides techniques and coding strategies for building theory inductively from the “ground up” as concepts within the data earn relevance into an evolving substantive theory. Over time, Grounded Theory has undergone development and adaptations, and the first phases of analysis have been successfully applied to other types of inductive approaches, such as basic qualitative and case studies. The methodological literature can be difficult to navigate for new researchers as well as experienced analysts using the approach for the first time. This article synthesizes the work of various seminal scholars to address the value of grounded theorizing and it builds a picture of what it means to do grounded theory.
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