Putting the Community Back Into Community Networks: A Content Analysis

Abstract

This study examines the role that community networks can take in fulfilling McQuail's call for a more democratic-participant form of mass media. Community networks, which are online grassroots organizations designed to promote local community initiatives, increased their Internet presence in the 1990s. However, their number has declined in recent years. Earlier research has suggested that community networks fail because they lack a unified identity, have not determined their specific purpose on the Web, and do not provide relevant information to network members. Findings suggest that community networks wishing to achieve sustainability should concentrate their efforts on developing social capital and fostering strong democracy. This study examines the extent to which those existing community networks are working toward developing such content on their sites. Findings suggest that community networks are currently working toward developing content that promotes social capital but that far fewer networks are using their sites to promote strong democracy.