Abstract
This paper discusses the new objectification of women bodies on the beauty pageant Puteri Muslimah Indonesia . It proposes to explore that the pageant “Puteri Muslimah Indonesia” continues to serve the consumptive culture raised by capitalism, despite its dedication and concern to promote Islamic values. This paper wants to argue the ambivalence of this pageant which in some way still glorifies the idea that women bodies as the object of gaze through the presentation of the beauty display of the contestants with bold makeup, high heels, ideal body, glamorous gowns and ornamented hijab, despite the requirements to have some qualities of Islamic values and elements to be able to join the competition.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
