Abstract
Engineering a vehicle's NVH performance is one of the most demanding challenges in automotive design, especially when it comes to deciding which materials and parts to use, how to shape the components and where to position them. The NVH expertise gained during decades of developing innovative and effective anti-vibration rubber products helped Tokai Rubber Industries (TRI) to successfully take up this new supplier role. Continuous investments in rubber material research and the deployment of a simulation-driven product development enable TRI to regularly introduce new design concepts and efficiently retrieve the most promising design alternatives. Throughout the development process, LMS simulation and testing solutions assist TRI engineers in shaping new products that further improve NVH performance and reduce production cost.
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