Abstract
The article considers the directions, goals and types of investment development of the backbone enterprises of the Samara region, determined on the basis of data obtained as a result of a survey of the heads of enterprises. Enterprises whose projects were analyzed in the course of the study by type of economic activity belong in the majority to section C Manufacturing of the OKVED. The study analyzes the largest investment projects of the backbone enterprises of the region in 2018-2019 and promising investment projects in 2021-2030. During the analysis, the following areas of investment of enterprise projects were considered: new construction, re-profiling of existing business, including the development of new products, reconstruction and modernization of existing business, including the development of new technologies. During the analysis, the following objectives of investment projects of enterprises are considered: increasing the profitability of the enterprise, increasing the share of the enterprise in the market, entering new markets for products, reducing costs, reducing economic risks, increasing the competitiveness of the enterprise and controlling the existing market. The analysis identifies several key types of innovations used in the implementation of investment projects to achieve the goals of the latter: product, technological, digital technologies. The above directions, goals and types of investments according to the results of the survey of enterprises are recognized as relevant in the implementation of investment projects by most enterprises. The analysis of the directions, goals and types of investment was carried out, on the basis of which the matrices Directions-Goals and Types-Goals were compiled. Based on the analysis of the results, the directions, key goals and types of investment development of the backbone enterprises of the Samara region are determined. Reconstruction and modernization of the existing business, including the development of new technologies, are recognized as the main direction of investments of the backbone enterprises of the region. The key goal of the investment projects of the backbone enterprises of the region is to increase the share of the enterprise in the market. Most of the investments of the backbone enterprises of the region were directed to the renewal of fixed assets, including the technical re-equipment of production.
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