Abstract
Circular economy involves structural changes in traditional business models and consumers’ behavior toward recycled products. The recycling of PET products is increasing but there is still a gap between consumption and demand for PET packaging in Brazil. In this research, waste reduction was examined under a projective scenario to the current ecological purposes in Brazil for reducing environmental pollution. In that manner, this paper aimed to comprehend the intention to purchase recycled PET products of Brazilian consumers. With a non-probabilistic and convenience sample, the study counts 422 participants. The method employed was based on structural equation modelling and partial least Squares, used to test the hypotheses of causality among the variables. Results showed the perception of low quality about recycled products reduced consumers’ intention to purchase. Additionally, the sustainability of recycled products positively influenced the intention to purchase. In addition, recycled products presented a negative impact on the perceived safety, which could influence the purchase of recycled products in Brazil. We conclude that the image that Brazilian consumers have about recycled products positively affects the intention to purchase.
Highlights
The discussions on circular economy (CE) are not current, the subject is becoming increasingly popular and presenting a growing number of studies and publications in recent years
In Vietnam, the results suggest that consumers have positive perceptions about the quality, sustainability and safety of clothes made with rPET bottles; image concerns may not be relevant to the consumer’s purchase intent [6]
Similar to the model proposed by [4], in our study, the perceived quality, the image, the sustainability/environmental benefits, and the safety of recycled products comprised factors influencing the intention of Brazilian consumers to purchase recycled polyethylene terephthalate (PET) products
Summary
The discussions on circular economy (CE) are not current, the subject is becoming increasingly popular and presenting a growing number of studies and publications in recent years. Rapid population growth and urbanization have considerably increased consumption. From another perspective, natural resources remain finite and scarce, reinforcing the need to rethink the current linear economic model and the practice of extract-producediscard [3,4,5]. The purchase intention of recycled products is a multidisciplinary concept and the acceptance of recycled products by consumers is important for the CE. In this sense, it is necessary to carry out studies that identify the factors that contribute to the purchase of recycled products. As it is a topic that is influenced by economic, social and psychological issues, the results may well differ from one country or region to another
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