Abstract
This study aims to analyze buying behavior for Uliq food products by considering the halal certification, halal credence, and halal awareness through a mediating role of purchase intention. The study employed a survey method and data were collected from 101 respondents. Structural equation modeling was employed as a data analysis tool. The results show that the halal certification and halal credence have not a significant effect on the purchase intention. However, halal awareness has a significant impact on purchase intention. Then, purchase intentions has a significant effect on the buying behaviour.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Proceeding of International Conference on Islamic Economics, Islamic Banking, Zakah and Waqf
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
