PURCHASE INTENTION ATTRIBUTES TOWARD SECOND-HAND CLOTHES: THE CASE OF LEBANESE RETAIL SECTOR

Abstract

Second-hand clothing (SHC) benefits society by reducing the waste of natural resources. The purchase of second-hand clothing is a debated research topic. Itis not clear yet if caring for self, community, and nature drives the purchase of second-hand clothing. The target of this research is to explore the factors that influence purchase intention of second-hand clothing. The purpose is to examine the direct relationship between frugality, perceived environmental knowledge, attitude, environmental concern, mindful consumption, second-hand clothing purchase intention. This study is aimed at getting information from consumers' points of view. A questionnaire was provided to obtain the views, and how they were influenced by certain factors. A quantitative approach was adopted for the study by using a questionnaire, an online version where 308 forms were collected through the web by using Google form. The information collected through the self-administrative form is analyzed through statistical software SPSS, techniques to assess reliability and validity of measurements and scrutinize hypotheses testing results.