Abstract
Purchase intention and behavioural use of UTAUT model has been used widely but still limited to be tested during the Covid-19 in Indonesia. This study presents UTAUT Model for the freemium mobile games in Indonesia during the pandemic. A survey of SEM-PLS toward 100 Indonesian mobile game players was conducted to analyze Performance Expectancy, Effort Expectancy, and Social Influence as the antecedents of purchase intention and behavioural use for the freemium business model in Indonesia. Surprisingly, the social effect does not significantly influence the Purchase Intention, but others have shown their significant effects on purchase intention and behavioural use.
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