Purchase Intent and Intended Use of the glo Heated Tobacco Product

Abstract

Objectives: This study assessed current cigarette smokers' interest in using the gloTM heated tobacco product (HTP), whether those interested are likely to quit or greatly reduce their cigarette consumption, and whether never tobacco users are interested in the glo HTP. Methods: An online survey was conducted among a national sample of adult cigarette smokers and never tobacco users to assess intent to purchase and appeal of the glo HTP and intended use behaviors among current smokers interested in using the product. Results: Substantial proportions of cigarette smokers indicate they are likely to use the glo HTP, with little use indicated among never tobacco users. For current smokers who intend to continue to use the glo HTP, nearly 90% intend to either quit or reduce their cigarette smoking. Regression analyses suggest that purchase intent and appeal for the glo HTP are unlikely to be higher for those under the legal age to purchase tobacco products than for young adults (ages 21-30). Conclusions: Large proportions of current cigarette smokers intend to use the glo HTP to either quit or reduce their cigarette smoking, and small proportions of never tobacco users express interest in the glo HTP.