Puerto Rican welfare queens and the semiotics of respectability: The language of race, class, and gender

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AbstractIn this article, we explore how raciolinguistic parody functions in a society that hegemonically denies racial divisions. Through an analysis of Puerto Rican comedian Natalia Lugo's YouTube portrayals of her character, Francheska the Yal ‘welfare queen,’ we argue that covert racialization operates through a semiotics of respectability, whereby disreputable forms of femininity, class expression, and nonstandard language are co‐indexical with the yal’s failure to normatively “whiten” herself. We contend that US colonial narratives that scapegoat poor women of color for the island's poverty are reconstructed in Lugo's parodies by depicting the yal as provincial and excessive. Lugo's performative choices underscore the interplay of linguistic, material, and discursive elements that marginalize the yal, enabling parody without challenging structural inequalities. Our analysis sheds light on the ways in which semiotic practices reify such social hierarchies where they are systemically denied.