Abstract
This chapter surveys the post-millennial context of writing, publishing and reading Indian genre fiction in English, specifically Indian graphic narratives within India. It details the economic and political changes that have led to increased consumerism in the leisure market, which has in turn led to the growth and development of the book publishing industry. Issues of marketing and distribution through both domestic and global publishing houses are presented, with mention of how Indian graphic novels were commissioned (and nurtured) at HarperCollins India, particularly under the editorship of V. K. Karthika. The chapter concludes by discussing the specifics of post-millennial Indian graphic narratives and their invitation to ‘see’ Indianness through difficult or unsavoury depictions.
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