Abstract
Since 2010, major college athletics departments have expanded a trend of hiring former beat writers to the hybrid position of sportswriter/public relations (PR) practitioner. This case study explored the routines and roles of a former sportswriter in his PR position at the University of Washington. After observing how he moved through social and professional settings and occupational routines, the author identifies 3 themes surrounding his routines. The themes are sport journalist, PR practitioner, and subordinate. Given the historic antagonism between journalists and PR practitioners, the routines are sometimes at odds with one another. The results indicate that the routines affect content while engaging stakeholders.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
