Publishing Agreements Through a Sharper Lens: How Relational Contract Theory Informs Author–Publisher Negotiations

Abstract

Classical contract theory—of will and morality, of promise or consent—translates awkwardly to contemporary publishing agreements where cultural products are not definitively valued, and publishing agreements’ industrial and aspirational ideals require an ongoing conversation, and relationship, between an author and publisher. Relational contract theory presents a framework in which parties to a contract can continue negotiations, particularly when industry developments create change or conflict. This paper applies relational contract theory to publishing contract negotiations to show how they operate incrementally, and illustrates via select qualitative interviews how contract terms are used in a post negotiation space to strengthen author–publisher relationships and support authors’ livelihoods.