Abstract
Social media use by professional organizations has increased as a platform to disseminate information, affording an alternative avenue to engage membership and the public. The American Journal of Neuroradiology (AJNR) posts cases and articles, hosts Tweet chats, advertises podcasts, and more on its Twitter account (@TheAJNR). The objective of this study was to determine whether user engagement is underestimated on the basis of publicly available metrics and to assess the engagement rate. This study demonstrated that engagement extends beyond visible metrics, suggesting an AJNR "silent" following beyond what is readily apparent. Median engagement rates from the @TheAJNR account from 2017 to 2019 appear stable since last reported in 2016 and are comparable with those reported in other professional medical journals.
Highlights
ObjectivesThe objective of this study was to determine whether user engagement is underestimated on the basis of publicly available metrics and to assess the engagement rate
Retweets, and replies that are available to the public, the account owner can evaluate trends in the engagement of his or her tweets based on other private metrics such as impressions, detail expands, URL clicks, and engagement rate
Our URL click-retweet and URL click-like differences highlight this engagement of URL clicks visible only to the account owner that far outnumber the popular publicly visible metrics of retweets and likes
Summary
The objective of this study was to determine whether user engagement is underestimated on the basis of publicly available metrics and to assess the engagement rate
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
