Abstract
This study aims to identify and analyze the strategy to improve trade business licensing (SIUP) services implemented by the Cirebon City Government. The research method used is the descriptive qualitative research method. Data was collected using interviews, observation, documentation, and online data searching techniques. The results of this study indicate that: 1. The quality of SIUP services has been running quite well but not optimal enough when viewed from the dimensions of reliability, physical evidence of service, responsiveness, assurance, and empathy. 2. To improve the quality of SIUP services, BPMPP and the Cirebon City government implement several strategies: core strategy, consequence strategy, customer strategy, control strategy, and cultural strategy. However, the customer strategy still needs to be reformulated because it has not shown satisfactory results. The conclusions of this study are: The quality of SIUP services is still not optimal. This is based on several indicators, e.g., first, In the dimension of reliability, has not been able to meet the timely issuance. Second, in terms of tangibles, the appearance of infrastructure and arrangement of licensing service rooms is quite good; Third, the assurance dimension has provided information certainty starting from the clarity of terms, procedures, and cost certainty.
Highlights
Types of public services can be divided into three groups based on the Ministry of State Apparatus Empowerment Number. 63/ 2003 such us administrative service group, goods service group, and service group. Sicilia et al (2016) state that administrative services are aligned/used alternately and are used as synonyms for licensing services
SIUP services at BPMPPT Cirebon City are based on Standard Operational
The conclusions of this study are: The quality of SIUP services at BPMPPT Cirebon City is quite good, it is still not optimal. This is based on several indicators, e.g., first, In the dimension of reliability, BPMPPT has not met the timely issuance of SIUP
Summary
Types of public services can be divided into three groups based on the Ministry of State Apparatus Empowerment Number. 63/ 2003 such us administrative service group, goods service group, and service group. Sicilia et al (2016) state that administrative services are aligned/used alternately and are used as synonyms for licensing services. Types of public services can be divided into three groups based on the Ministry of State Apparatus Empowerment Number. 63/ 2003 such us administrative service group, goods service group, and service group. Sicilia et al (2016) state that administrative services are aligned/used alternately and are used as synonyms for licensing services. The definition of licensing service itself is a service that meets the community's needs and implements the provisions of the legislation (Teo & Koh, 2010; Mayhew et al, 1998). The form of the service product is a permit or script. For example, are in the form of land certificate issuance, ID card services, driver's licenses, passports, business licenses, and other licensing services. As with other services, licensing services must be provided as part of the government's service function
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