Abstract
There are many reasons to study in-depth the system of Public Service Broadcasting (PSB) in Poland, not least because the Polish broadcasting market is the largest among the new European Union (EU) member states. While market size has not ‘protected’ PSBs from the typical (for this region) difficulties, that is, pressure exerted by the main political forces and ineffectiveness of the funding mechanism, Polish PSBs enjoy a fairly strong position, which makes this system unique among other Central-Eastern European countries. Both PSB organisations Polish Television (TVP) and Polish Radio (PR) still maintain a high audience share — a combined share of 46.8 per cent for TVP and 25.2 per cent for PR in 2007 (KRRiT, 2008a: 107–12). But the licence fee collection system appears inadequate and is characterised by one of the highest evasion rates in the EU.
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