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Abstract
This article focuses on the media coverage of a strike at the Irving Oil Refinery in Saint John, New Brunswick, between 1994 and 1996. A variety of central issues are examined, including: monopoly ownership of the New Brunswick media by the Irving Group of Companies, the ideological presentation of strikes in general, and the representation of changing labour relations in a postindustrial, globally oriented society. The four New Brunswick English-language daily papers as well as selected English-language papers elsewhere in Canada were analyzed for their representation of the strike. The paper argues that the media coverage reinforced an ideology of defeatism and aided in the increased legitimation of a "roll back" orientation in our society.
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