Abstract
Public opinion is important to agencies or parties in particular fields, as it may indicate a tendency of public's view towards something (such as an object or process). One of them is in the transportation sector. Transportation has become a necessity for the community, many things more effective and efficient online, so that online transportation becomes important for society. The proliferation of online transportation, caused citizens to express opinions through social media. It is important to know the level of service of online transportation considering the large number of users, so that it can be used as a basis for improvement. One of the methods public opinion in social media is by sentiment analysis. The study used the help of Google Machine Learning for the sentiment analysis process that can produce 82,6% of accuracy number, 82,2% of precision, 83,3% of recall with the most sentiment result indicate to public opinion falls into the negative sentiment category for Gojek companies in media social of Twitter.
Highlights
Transportation is the support that is needed by the community in their daily life, such as public transportation, taxis, and motorbikes to go somewhere
The process of collecting data through social media and news portals, namely Twitter, Youtube, and Google Search regarding online transportation in Indonesia related to 3 technology companies providing transportation services, such as Blue Bird Group, Gojek, and Grab has been successfully carried out
Data processing for sentiment analysis uses the help of Google Machine Learning
Summary
Transportation is the support that is needed by the community in their daily life, such as public transportation, taxis, and motorbikes to go somewhere. The method used to find out public opinion on online transportation on social media is sentiment analysis. It was the stages of collecting and processing data from social media. Data was obtained through social media such as Twitter, Youtube, and the Google Search search engine in the form of tweets, comments and news. Search search engine in the form of tweets, comments, and news related to online transportation in Indonesia using keywords from 3 transportation service technology companies such as Blue Bird, Gojek, and Grab. 2.3 Crawling Data The process of retrieving data via social media Twitter and Youtube were in the form of tweets and comments, while from the Google Search engine in the form of news from news portals.
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