Abstract
ABSTRACTDespite decades of Western assistance seeking to develop civil societies in the countries of the former Yugoslavia, many local non-governmental organisations (NGOs) lack strong bases in their societies. This field-based study of citizens’ views of Western-aided women’s organisations in four Serbian towns uses frame resonance to explore why. In interviews, many citizens felt that NGOs worked on issues that are abstract, unimportant, narrowly focused, and/or imported, even imposed. Serbian NGOs could increase ties to the public by pursuing activities that better resonate with local norms and priorities, as well as by framing and demonstrating their work as locally responsive.
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