Abstract
ABSTRACTThis study investigates individuals' behavioral intention on city smog. A conceptual model based on the theoretical framework of protective action decision model is proposed in this study to investigate the determinants of individuals' behavioral intention. A face-to-face survey is conducted among residents in two cities with different smog levels to collect empirical data. Results show that the residents of the city with high smog level present low risk perception of smog. Risk perception positively affects behavioral intention. Resource-related attributes play a moderating role in the relationship between risk perception and behavioral intention. Moreover, individuals with low levels of education and income intend to take actions. Implications of the findings are also discussed.
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