Public Relations Strategy in the use of Management Information Systems to Improve the Work of Institution

Dr Maha Mustafa Omer Abdalaziz*

doi:10.35940/ijmh.j0949.0641020

Abstract

The aim of the research is to shed light on public relations strategies in the use of information systems to improve the work of institutions as an information behavior that makes a distinction in adding new value in various ways to improving the work of institutions. To this is to identify the analysis and evaluation of the effects of the use of management information systems in identifying problems and difficulties and their importance for managing public relations in revealing strategies that public relations can follow in government or private institutions in making strategic decisions leading to plans and directions for dealing with the public of institutions, and developing systems programs Administrative information according to international standards for administrative work; to enhance the image of institutions in their vision and the goals of their institutional work plan leading to an integrated understanding and scientific information of the best ways and techniques to simplify the work in addition to groups of strategies Basic final. In light of this, the subject of the research deals with the strategy of public relations in the use of management information systems to improve work in institutions, and the way in which support, decision-making and directions are contributed by the Department of Public Relations in institutions, in the use of administrative information in the organization of work as a major goal highlighting the importance of the information strategy; in addition to developing The procedures followed and communication mechanisms in developing the management level of institutions, to facilitate communication with its external partners.

Highlights

Enterprise managers are trying to pay attention to management trends in order to better interact with the increasing challenges and risks in the work environment and their high costs in order to maintain the competitive advantage of their organizations within a constantly changing world
We note through the table on the distribution of sample individuals to the extent of their knowledge of the concept of management information systems in the Department of Public Relations in institutions, we find that the majority of respondents consider that the concept of management information systems in public relations is the core of the strategic work, where the percentage of those who agree strongly (40%) of the total The respondent sample, as well as (25%) of the sample agree on the need to follow a public relations strategy in organizing their management information systems in their institutions, while the percentage of those who disagree is 10% and strongly disagree, at 10%
The above table shows the distribution of the sample members according to their knowledge of public relations strategies on administrative information systems for making basic decisions in institutions, where the results showed that the majority of the respondents consider that their knowledge of administrative information systems for a workflow is clear in making decisions in institutions especially with the development of data and information systems, Where the percentage of those strongly agreeing (20%) of the total sample surveyed, as well as (30%) of the sample agree on the existence of administrative information systems and that public relations have a clear vision strategy that helps in taking decisions in solving problems

Summary

Introduction

Enterprise managers are trying to pay attention to management trends in order to better interact with the increasing challenges and risks in the work environment and their high costs in order to maintain the competitive advantage of their organizations within a constantly changing world. Administrative work systems is only an important decision-making process of administrative processes, which requires a type and amount of information that differs from other processes, where the problem-solving process is closely related to the decision-making process about the strategies presented and potential constraints, and that Both processes are based on a series of activities that consist of identifying problems, working to analyze them, identifying alternatives and solutions to choosing alternatives, and the direction in which problem-solving will be taken. It requires a type of management information systems with specific information and specific sources in order for the public relations strategy in its decision-making process to have a positive return

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Methods

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Conclusion