Abstract
The community college has emerged as a “melting pot” of educational objectives. The two-year insitution has established itself as an important local resource for students with all kinds of backgrounds and all types of collegiate aspirations. The community college's mission to be responsive to local educational needs gives it definite (and unique) public relations opportunities—and problems. The author of this article has surveyed nearly 100 two-year college presidents to ascertain who has been entrusted with the responsibility of conducting public relation for two-year institutions. His survey generated information about typical tasks performed by public relations officers, their relationships with internal and external publics, and their salaries and achievement potential.
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