Abstract
In this case study, the contamination of the world food supply with genetically modified (GM) corn in 2000 by the transnational corporation, Aventis CropScience, provides the context for considering how theory and practice can be adapted to support a more dialogue-based approach to public relations. As a poststructural alternative, Giddens's theory of structuration is presented as a paradigmatic alternative to the traditional functionalism that is evident in the Aventis public relations experience.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
