Public Relations As Relationship Management

Abstract

Foreword (By James Grunig) Introduction (By Eyun-Jung Ki, Jeong-Nam Kim, & John Ledingham) Section I. Relationship Theory Evolvement since Vol. 1 Ch-1. Revisiting Organization-Public Relationship Research for the Past Decade: Theoretical Concepts, Measures, Methodologies and Challenges (Yi-Hui Christine Huang & Yin Zhang) Ch-2. The Status of Organization-Public Relationship Research Through an Analysis of Published Articles between 1985 and 2013: An Appeal for Further Research (Eyun-Jung Ki & Jae-Hwa Shin) Ch-3. The Role of the Holistic Public Relations Manager (John Ledingham) Section II. Expansion of Organization-Public Relationships Ch-4. The Effect of Relationships on Reputation and Reputation on Relationships: A Cognitive, Behavioral Study (James E. Grunig & Chun-ju Flora Hung-Baesecke) Ch-5. Framework linking organization-public relationships and organizational reputations in public relations management (Sung-Un Yang & Heewon Cha) Ch-6. Examining the Influence of Organization-Public Relationships and Organizational Identification with a Psychological Group on Institutional Affiliation, Behavioral Intent, and Evaluations of Satisfaction (Stephen D. Bruning & John A. Ledingham) Ch-7. Motivations of publics: The power of antecedents in the volunteer-nonprofit organization relationship (Denise Bortree) Ch-8. When Shareholders Move From Passive to Active: Managing Relationships with Activist Investors (Marcia W. DiStaso) Ch-9. Lobbying as relationship management: Avenues for public relations research and practice (Kurt Wise & Kati Tusinski Berg) Ch-10. Risk Management through Employees: Testing Employees' Voluntary Scouting and Corporate Readiness for Cyber Risks (Jeong-Nam Kim, Soo Park, Arunima Krishna, & Valentina Martino) Section III. Emergent Perspective: Culture, Globalization, and New Technologies Culture and Globalization Ch-11. Factoring Culture into Relationship Management Theory: Cultivation Strategies and Traditional Chinese Value Orientations (Chun-ju Flora Hung-Baesecke & Yi-Ru Regina Chen) Ch-12. Chemyon, Relationship Building and Conflicts (Yungwook Kim & Jungeun Yang) Ch-13. Culture-Centered Approach to Public Relations: Resistance in Relational Contexts (Mohan J. Dutta & Rati Kumar) New Technologies Ch-14. Everybody's job? Managing Public Relations in the Age of Social Media (Tom Kelleher) Ch-15. University-Student Relations: A Dynamic Framework in Offline and Digital Environments (Alessandro Lovari, Alessandra Mazzei, & Kelly Vibber) Ch-16. Conceptualization, Examination, and Recommendations for a Normative Model Of Community-Building for Organizations Managing Change Using New Media (Marina Vujnovic & Dean Kruckeberg)