Public Relations as Ex-Officio of PPID: among the Role, Strategy, and Quality of Public Information in Sidoarjo

Abstract

This study aims to describe 1) the role of government and public relations strategy in providing quality public information, 2) the quality of public information services, 3) the role and influence of public relations strategy on the quality of public information services in Sidoarjo. This explanatory study used a sample of 103 people with staff of Sidoarjo government as respondents. Analyzing technique used is multiple regressions. The results showed that public relations as an ex-officio of Records and Information Management Officer(PPID) have a role and a good strategy, amounting to 79.18% and 80.3%. The available and informed public information are not optimal, i.e. 1) regular information 35.8%; 2) immediate information 39.8%; 3) anytime information 39.6%, and 4) requested information of 41.3 %. The quality of information disseminated to the public is categorized as fairly good (65.5%). The role and strategy used by public relations as ex-officio PPID affect the quality of public information by 71%. The influence either simultaneously or partial, shows significant value. Keywords : ex-officio PPID, role and strategy, the quality of public information.