Abstract
Public relations today is an essential part of modern warfare, and the recent war in the Persian Gulf provides an excellent public relations case study of its successful use. The author argues that in the war either history's most impressive use of military weapons, or history's most thorough use of words and images as weapons of war, or both were witnessed. The author argues that wars are waged by governments, and in democratic societies governments must win public support from their own citizens before they can fight and win a war against the enemy. To win the minds at home in the Gulf War, the American government launched a public relations campaign on an unprecedented scale, and with unprecedented success. The author contends that the smart bombs of the war succeeded in part because of smart words.
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