Abstract
ABSTRACTThis study approaches the history of China's public relations (PR) industry from the perspective of modernity. Coupled with China's modern transformation and modernization since the late 1970s, Chinese PR industry and practitioners sought to establish legitimacy in the following 30 years. Three developmental stages are identified: Introduction and Enlightenment (1978–1992), Marketization and Professionalization (1992–2003), and Diversification (2003–present). In each stage, the theme and practice of PR interplayed with China's modernization and modern transformation. Situated under unique political, economic, and social contexts, China's PR faced, and is still facing, crises in reputation, utility, social values, identity, legitimacy, and professional ethics.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
