Abstract
The purpose of the article is to determine the main strategic directions of public policy development of the regional health care system. The definition of «health policy» is proposed. The main types of policy in the field of health care are identified: by objects of regulation – socio-economic, medical, technological; by levels – municipal, regional, state, international, world. It is proposed to define the concept of «public regional health policy», its objects and subjects. The functions of public policy in the development of health care in the region are considered. Methods of realization of the purposes of public regional policy in the field of public health services are defined: organizational-legal, economic and social. The need for careful study and analysis of regional, domestic and international experience in health care development is noted. The importance of public-private partnership in the health care system by optimizing costs and creating conditions for technological breakthrough and stable growth in the industry is noted. The actions of the regions to implement the main directions of the health care modernization program are analyzed. The main shortcomings and positive changes inherent in the current management practice of developing and implementing public policy in the field of health care at the regional level are identified. The process of development and implementation of public regional policy, which is carried out in 4 stages: policy initiation; policy implementation and monitoring involves the choice of methods and management technologies for the implementation of strategies; policy implementation; policy evaluation – assessment of the obtained effects, detection of deviations from the standard and regulation (adjustment) of the policy. In order to achieve these goals, the main strategic directions of public policy for the development of the regional health care system have been developed: 1) optimization of financial activities of the regional health care system; 2) optimization of the use of labor resources. It is noted that the proposed measures are long-term strategic in nature.
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