Public Reception of Dr Tirta Opinion About Vaccination on Instagram

Abstract

This qualitative study investigates the public acceptance of Doctor Tirta's opinions on vaccination, disseminated through his personal Instagram account, amidst a backdrop of increasing social media users, reaching 88 million on Instagram in May 2021. Employing in-depth interviews, the research explores how individuals' experiences, backgrounds, and interests influence their reception of the doctor's vaccination discourse. The results categorize informants into three hegemonic groups: dominant, negotiated, and opposition. This study contributes valuable insights into the nuanced dynamics shaping public perceptions of vaccine-related information on social media, with potential implications for public health communication strategies. Highlights : Social Media Dynamics: This study delves into the intricacies of public reception of vaccination-related content on Instagram, acknowledging the platform's role in shaping opinions. Individual Factors: Examining how personal experiences, backgrounds, and interests influence the way individuals interpret and accept information about vaccinations shared by Doctor Tirta on his personal Instagram. Hegemonic Categories: The research categorizes informants into dominant, negotiated, and opposition groups, providing a nuanced understanding of the diverse public responses to vaccination discourse on social media. Keywords: Instagram, Vaccination, Public Perception, Social Media Influence, Qualitative Study