Abstract

In the last decade, Chile has prioritized export promotion policies for the service sector - traditionally focused on trade in goods- as a result of global dynamism of trade in services and the need for diversification of the Chilean economy towards higher value-added industries. For these reasons, the present study evaluates the results and identifies the factors that explain the performance of the public private partnership implemented in Chile to promote architectural services. The analysis suggests a poor performance, mainly as a result of the inertia on the preservation of strategies developed for goods to intangibles as services, affecting the design and implementation of the programs; also, the private sector present, among others, collective action and associativity issues that govern the capability to develop market research and business models.

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