Abstract
The FIA (Artisans' Workshop) project is a creative economy initiative that helps to broaden the understanding of new ways and methodologies to create, produce and market creative goods and services in the field of authorial fashion. As a result from the Municipality of Sobral's (CE) action, the FIA Project was used as a study of this case and through it the issues related to public policy, state-network and production systems were analyzed, as well as the sector's economic dynamics, impacted by a new logic of production and consumption. Finally, despite the understanding that entrepreneurship, creativity and innovation go together as pillars for the development of differentiated creative products, with the power to create new niches and generators of local and regional development opportunities, the Sobral government did not ensure, in its constitution, the creation and maintenance of a network composed by public and private agents to ensure the medium and long term continuity of initiatives such as the FIA Project.
Highlights
The debate about the formulation and implementation of public policies in the field of creative economy, besides being relevant, has evidenced the need for a complex and transversal vision on the part of the public manager
A complex vision, considering that public management requires the use of multiple mechanisms of democratic participation and collective construction in the process of formulating policies that aim to be effective in terms of solving specific issues and problems of this field; A transversal vision to understand the theme within a multidisciplinary perspective, relating culture, technology, science and economics, and integrating policies from multiple folders and institutions
If the creative sectors are configured in systems and productive arrangements within their economic dynamics, the state needs to be structured as a network to meet the multiple demands of the creative sectors, when formulating policies
Summary
The debate about the formulation and implementation of public policies in the field of creative economy, besides being relevant, has evidenced the need for a complex and transversal vision on the part of the public manager. The Municipality of Sobral, through this Secretary, develops projects in the perspective of local development with the strengthening of productive groups focused on crafts In this way, this article is structured in 6 topics: the introduction, presented here; a topic about creative economics and authorial fashion, presenting concepts and development potentials; another topic on public policies and state-network, demonstrating the need to formulate and implement integrated public policies; the following topic on productive systems and networks of the fashion economy in Ceará; the case study itself; and, the final considerations
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